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Developing Media Literacy in Adult Oncology Patients

The vision of the MedLit project is to enhance health media literacy among adult oncology
patients. It aims to empower these patients with the skills and knowledge to discern accurate medical information from misinformation, especially in the context of cancer treatments.

Developing Media Literacy in Adult Oncology Patients

The project focuses on developing critical thinking and media literacy to enable patients to navigate the complexities of health information, reducing their vulnerability to false or misleading content. This initiative is particularly relevant in an era where misinformation is prevalent, and accurate information is crucial for patient well-being and informed decision-making.

European Context and Relevance

The European Context and Relevance of the MedLit project is underscored by the widespread problem of medical misinformation in today’s world, particularly affecting oncology patients. These patients, often desperate for cures, are vulnerable to misleading claims, such as false treatments or ‘miracle cures’ found online. The project aims to enhance e-health media literacy among these patients, enabling them to critically assess information and make informed health decisions, thereby protecting themselves from the harms of fake medical advice.

Objectives and Goals

The goals of the MedLit project are focused on creating tools to enhance critical thinking about media contents, including medical information for oncology patients, reducing the risk of accepting false information about alternative treatment methods, and increasing media literacy among oncology patients to enable them to make informed decisions about their health. Key tasks include developing the MedLit CHWs Manual with clear guidelines and practical exercises for developing critical thinking, community worker toolkits, and online educational resources with detailed descriptions of health media literacy and a self-reflection test for community workers and patients.

Target Group

The target groups for the MedLit project include oncology patients, Community Health Workers (CHWs), families of oncology patients involved in care, healthcare professionals working with oncology patients such as nurses, doctors, psychologists, social workers, volunteers assisting oncology patients, and the general public interested in enhancing their knowledge about media literacy and cancer.

Detailed Activities

The project comprises four main Work Packages (WPs):

  • WP1 – Project management, dissemination, and project meetings: This WP is dedicated to the management and dissemination of the results.
  • WP2 – Content development and preparation of the MedLit learning: The MedLit project’s training methodology encompasses researching health media literacy in partner countries, conducting interviews and surveys, analyzing results to align training goals with actual needs, developing an online educational resource with bite-sized content, creating a self-reflection tool based on research findings, beta testing with feedback for improvements, and finally publishing the resource online for the target audience.
  • WP3 – Development of MedLit train the trainers programe for CHWs: Dedicated to establishing a training framework for MedLit Health Workers, including families of oncology patients, healthcare professionals who work with oncology patients, and volunteers.
  • WP4 – Local implementation activities: The overall objective of this activity is to train Community Workers on the project’s approach, share practices with the local community, which includes patient families, healthcare workers, and others involved in cultural and environmental preservation, and to test and refine the project’s methodology. This aims to ensure the effective implementation and dissemination of the project’s strategies and principles within the community.

Expected Results

The expected outcomes of the MedLit project include enhanced media literacy and digital skills among Community Workers and patients, the development of a MedLit Bite-Sized Knowledge Online Educational Resource for CHWs, the creation of a MedLit train-the-trainers program for CHWs, and the implementation of MedLit local activities.

Resources and Funding

The project is being implemented from January 2024 to December 2024.

Partners and Coordination

Coordinated by Verein für Bildung, Entwicklung, Forschung und Nachhaltigkeit (BEFuN) e.V. Germany, the project includes partnerships with Corbiz Kurumsal Is Cozumleri Egitim Organizasyon Pazarlama ve Ticaret Ltd Sti Türkiye, Střední zdravotnická škola a Vyšší odborná škola zdravotnická, Plzeň, Czechia,  Kreativna Stanica, Serbia, Belgrade.

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